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Scores for NBC's London Olympic primetime protection are on a roll - and setting records.

Saturday's primetime attracted a 18.0 instantaneously, which results in 18% of people in the 56 urban TV markets calculated for overnights. That's the greatest instantaneously ever for the first nights competitors in a Summer time Games organised outside the U.S.

That 18.0 instantaneously is also up 8% from the 2008 China Summer time Games - which had live primetime protection in the Eastern Coast and Central timezones -- and is 22% above comparable protection of the same nights the 2004 Athens Olympic games. The first nights competitors of the Los Angeles Olympic games twenty six years ago, which audiences had far fewer TV watching choices and transmitted networks were major, attracted the highest-ever U.S. instantaneously for the first nights Olympic competition : 29.5

On Weekend, NBC's Opening Wedding protection was up 7% from China and the highest-rated operator for an Olympic games organised outside the U.S.

Top-rated regional market for NBC Weekend primetime: Salt Pond City, where protection attracted 23.9% of regional people. trendsvd.blogspot.in